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Reputation Rules: Strategies for Building Your Company’s Most Valuable Asset, by Daniel Diermeier
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Leverage your company’s most important asset!
“Diermeier draws on extensive research and illustrates these insights with rich case studies from a variety of industries. He shows how to integrate reputation management deeply into the culture and structure of companies. I expect Reputation Rules to set the standard for years to come.”
―Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
“Reputation Rules [provides a] ‘sixth sense’ for both reputational risks and opportunities. I highly recommend the book.”
―Samuel Allen, Chairman and Chief Executive Officer, Deere & Company
“Diermeier provides important insights for managing reputation and turning challenges into opportunities. The lessons will become an essential component of a manager’s repertoire.”
―David Baron, David S. and Ann M. Barlow Professor of Political Economy and Strategy, Emeritus, Stanford Graduate School of Business
“Reputation Rules breaks new ground in what has until now been an elusive challenge for companies and consultants alike. An exquisite compendium of navigational tools. . . . This is a game-changing book to be sure.”
―Harlan A. Loeb, Executive Vice President, Director of U.S. Crisis and Issues Management, Edelman
“Daniel Diermeier has continuously caught the attention of the business world with insightful and compelling facts that should once again challenge our thinking and actions. In today’s fast-changing business environment, values and reputation are the foundation, and Daniel presents sound reasoning and experience as to why they are so important.”
―Jeff Stratton, Executive Vice President and Chief Restaurant Officer, McDonald’s Corporation
"Any examination of how much-loved companies can forfeit people’s affections needs to start with the realisation of how few much-loved companies there are. Businesses are more often the villains, as Daniel Diermeier of Northwestern University’s Kellogg management school points out in his insightful new book Reputation Rules."
―Michael Skapinker, Financial Times
About the Book:
In our lightning-fast digital age, a company can face humiliation and possibly even ruin within seconds of a negative tweet or blog post. Over the last year companies such as BP, Goldman Sachs, and Toyota have experienced serious blows to their images that could have had reduced impact if their leaders had implemented reputation management into their business strategy and culture.
There is no one in either the corporate or academic sphere with greater expertise in the area of corporate reputation than Dr. Daniel Diermeier. An award-winning professor at the Kellogg School of Management, Northwestern University, Dr. Diermeier has blazed a path in understanding the significance of reputation management and demonstrating how a company can create a program so powerful that it can help turn a potential public disgrace into a public image success story.
Reputation Rules is a landmark work bringing to light Dr. Diermeier’s groundbreaking insights in this critical area. He offers the frameworks, strategies, and processes for changing your company’s focus as quickly as the world is changing around you. He touches on all of the reputational issues that need to be managed from a strategic level, describing how to:
- Overcome direct challenges from influential activist and political forces
- Manage corporate scandals, including executive compensation
- Use external, seemingly unrelated events to boost reputation
- Build a reputation management process into everyday operations
In addition, Dr. Diermeier provides case studies of Shell’s confrontation with Greenpeace, Mercedes’s recovery from the Moose crisis, AIG’s executive bonus fallout, Wal-Mart’s reputation-building response to Hurricane Katrina, and numerous other scenarios illustrating what works and what doesn’t when it comes to reputation management.
Brimming with keen insights and lucid examples, Reputation Rules is a guidepost for your organization’s future―and a salve for crisis management.
- Sales Rank: #209359 in Books
- Published on: 2011-05-12
- Original language: English
- Number of items: 1
- Dimensions: 9.30" h x 1.10" w x 6.40" l, 1.32 pounds
- Binding: Hardcover
- 320 pages
About the Author
Daniel Diermeier , Ph.D., is the IBM Professor of Regulation and Competitive Practice and director of the Ford Motor Company Center for Global Citizenship at the Kellogg School of Management, Northwestern University. He has served as an advisor to leading companies, including Accenture, Cargill, Johnson & Johnson, Kraft, McDonald’s, and Shell. He is also a senior advisor to the FBI. In 2007, Dr. Diermeier won the Faculty Pioneer Award from the Aspen Institute, named the “Oscar of Business Schools” by the Financial Times.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Make your business more successful - and yourself !
By Hans-Juergen Wilke
Easy truth, what you sell is not what you sell. You sell a concept, a perception, a set of ideas. You sell the concept of what is YOU ... your business, your product, your service.
Why struggle and push, what can flow easily if the world can see and feel what you are standing for. Daniel Diermeier comes directly to the point and teaches what is law of nature: water flows down hill. Why continue fighting? Great book for business and private life
For me a 28 out of 28. Enjoy it!
1 of 1 people found the following review helpful.
Practical Applications of Maintaining and Earning Trust
By William Moreau
While the case studies do typically come from large corporations the message is readily adaptable to small companies or the individual. Professor Diermeier is a leading authority on reputation management, and this work captures the important components of building and maintaining trust. The key components of trust are identified as well as clear examples of why these factors are important. Each chapter has a concise summarized list of the authors key points for the specific topic. For example "Most reputational challenges do not occur because of some external event, but rather are the consequences of an earlier business decision." This clearly stated concept not only applies to business, it can be easily extrapolated into personal level decision making resulting in reputational challenges. This reviewer found the book to be insightful and entertaining.
0 of 0 people found the following review helpful.
You could probably find a review online that summarizes the necessary content and saves you lots of time.
By Michael
Super repetitive book. Lots of wasted pages. Just read the summaries at the end of every chapter.
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